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AESF Cements Partnership with the CIIE For the Next Three Years Starting 2020
Following the signing of a memorandum of understanding earlier today, the Asian Electronic Sports Federation (AESF) is proud to announce the collaboration and partnership with the China International Import Expo (CIIE) for three (3) years.
 
Left – Right: Vice Director-General of the CIIE, Mr. Liu Fuxue; Director General of the AESF, Mr. Sebastian Lau.

A trade fair held in autumn annually since 2018, this year’s event will take place at the National Exhibition and Convention Center In Shanghai China on the 5th of November 2020. The CIIE is world's first import-themed national-level expo and this organisation is under the direct guidance of the President of China, Mr. Xi Jinping. 
 
Commenting on the recent news, Mr Kenneth Fok, President of the AESF said “This is yet another progressive step for the AESF, aligning ourselves with like-minded partners who share a common goal and vision. This is a two-way collaboration which improves both parties in so many aspects, and I believe I share the sentiment of my CIIE counterpart when envisioning a long-lasting, exponential growth for the esports scene here in China, with CIIE playing a major role in its progress.”
 
In attendance at the signing ceremony, AESF Director General, Mr Sebastian Lau said “This is a great opportunity for Esports to connect with sectors linked to the Esports ecosystem. Not only does it bridge the gap in knowledge between differing sectors, it also opens up a lot of opportunities for everyone interested in fostering partnerships.” 
 
“I also see this as a way for the AESF to better educate the public which can only benefit all parties in the long run and this also provides the golden opportunity for esports and sports companies who would like to enter or promote themselves or their products in the Chinese market.” he added.
 
The third edition of CIIE event will take place at the National Exhibition and Convention Center In Shanghai, China on the 5th of November 2020.

The AESF’s participation will allow the federation to expand its brand, promote close relationships between the organization and the government, and to pave the way for long-term business in not only esports but in other popular traditional sports as well, especially from the shared experiences of AESF’s Executive Board and core team. 
 
Vice Director-General of the CIIE, Mr. Liu Fuxue added at the signing ceremony, “I look forward to an extensive and in-depth cooperation with the AESF through the platform of CIIE. Through the influence of AESF, more emerging sports companies will not be only introduced to CIIE, but also into China.”
 
At the CIIE, the AESF will seek to show industry leadership, opening a dialogue for Esports in the Olympics, and introduce game events while interacting with fans. Mr. Liu also mentions that AESF is invited to join the CIIE industrial committee to continue discussions to further contribute in this market.   
 
All parties involved acknowledge and understand that each individual party will demonstrate mutual support for each other, with the common objective of advancement, promotion and education of Sports and Esports. Through this partnership, the AESF also aims to leverage on the CIIE’s experience and vast network to further develop the Esports scene in Asia as a whole.
 
Asian Electronic Sports Federation (AESF) Asian Electronic Sports Federation (AESF) is the sole governing body of Esports in the Asian region which is recognized by the Olympic Council of Asia (OCA). Following the tremendous growth of Esports over the years - with Esports becoming an official medal event at the 2007, 2009 Asian Indoor Games and the 2013 Asian Indoor and Martial Arts Games, along with the recent implementation of Esports as a demonstration game at the 2017 Asian Indoor and Martial Arts Games, the AESF also successfully staged Esports at the 2018 Asian Games in Jakarta and the 2019 Southeast Games in Manila. The momentum continues as Esports will feature at the 2021 Asian Indoor and Martial Arts Games in Thailand as an official medal event. Following the launch of the planned ‘AESF e-Masters’ and ‘AESF University Championship’ series the AESF will soon introduce ‘AESF Amateur League’ to cater for all Esports communities in Asia.
China International Import Expo (CIIE) is the first ever national exhibition in the world with the theme on import. It is hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government, with the World Trade Organization, the United Nations Development Programme, the United Nations Conference on Trade and Development, the Food and Agriculture Organi- zation of the United Nations, the United Nations Industrial Development Organization and the International Trade Center as partners. It is a significant move for the Chinese government to hold CIIE to give firm support to trade liberalization and economic globalization and actively open the Chinese market to the world. The CIIE can serve as an open platform to show national images and cooperate in international trade. The CIIE is designed to trade goods and services, exchange culture and ideas.