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AESF Is Officially Partnering With Coventry University UK
The Asian Electronic Sports Federation (AESF) is proud to announce that we have signed an official memorandum which sees us officially collaborating and working together with Coventry University, one of the most esteemed institutions of higher education in the UK.
 

AESF President Kenneth Fok at AESF Regional Qaulifer for Asian Games 2018.
 
Following a meeting with representatives from Coventry University, both parties have agreed to sign a Memorandum of Understanding (MOU). This MOU focuses on four vital aspects, which include a series of planned Webinars, as well as industry research collaboration on topics of interests and Esports governance.
 

Left to Right: Crystal Zhang SMM Associate Head for Global Engagement; Danielle Talbot, SMM Acting Head of School; Sebastian Lau, AESF Director General; Steve Kim, AESF Chief Operations Officer.
 
On the partnership between AESF and Coventry University, the AESF president, Mr. Kenneth Fok said: "I would like to celebrate this close relationship we are forming with Coventry University, one of the UK’s most esteemed educational institutions. Not only does it benefit the AESF and our member associations, but it also opens the doors to many more potential partnerships from academia going forward.” 
 
He continued “This will not only be beneficial to our athletes but also various stakeholders in this industry. We look forward to supporting our Esports community as well as future talents for their growth and further development in collaboration with Coventry University."
 
The AESF and Coventry University will also be looking to create more student experiences, including potential internship programmes and the production of case studies on Esports. Last but not least, the meeting between both parties discussed more opportunities for course development, which includes introductory sessions on Esports and support in the development of course topics for the curriculum.
 
The Director General of AESF, Mr. Sebastian Lau added; "Coventry University’s expertise in sports management and business studies will help further support our Member Associations, players, and officials in developing content around the education of Esports.  This collaboration not only signifies AESF’s continuous effort in supporting this industry, but it also reflects Coventry University’s dedication and commitment to adapting and keeping up with the times."
 
Sharing her delight of the news, Dr David Pilsbury, Deputy Vice-Chancellor (International Development) said: “We are delighted to have reached this key milestone in developing this crucial partnership for the university. We understand the importance of esports globally and in Asia particularly and are delighted at the opportunity to work with the AESF to support the athletes, players, officials and associations who make up this vibrant community as it continues its rapid growth and innovation.”
 
“We are proud to lay down the foundation of a long-lasting partnership with the AESF, that offers tremendous opportunities in terms of students' experience. This agreement will also foster the development of impactful, multi-disciplinary research on this fast-changing and growing sector.” added Course Director, MSc Sport Management, Dr. Simon Gérard.
 
This move is yet another feather on AESF’s cap as it continues to expand its reach and network via collaborations and strategic partnerships. The inclusion of an academic body into the list shows the long-term growth plans for Esports as well as AESF’s foresight and vision for the industry.