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National Olympic Committee Of Sri Lanka Looks Forward to More International Esports Events Following Latest Collaboration
The National Olympic Committee of Sri Lanka (NOC SL) is proud to announce its most recent collaboration which would take the development and growth of Esports in the country to a new unprecedented level thanks to a newly-minted partnership with Gamer.LK’s parent company, InGame Entertainment PVT LTD, supported by the Sri Lanka Esports Association. 
 
Through this agreement, Esports athletes and fans alike in the island country will soon be able to experience more large-scale international Esports event right in front at their doorstep starting with the InGame Esports South Asia Cup 2020. 
 
With the qualifying stages having taken place last month, from 2nd -9th January 2020; next up on the cards is the Grand Finals which will be held from the 20th – 22nd March 2020.
 

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Commenting on the sealed deal, the NOC SL General Secretary Maxwell de Silva said “While it is a partnership, we feel it is also a very strategic move in a larger context. Esports is already an IOC-accepted norm, it was also a part of the last Asian Games as a demonstration event which was conducted in 2018, and so would be at the Tokyo 2020 Olympic Games.” 
 
He added, “However at the 2022 Asian Games in Hangzhou, China, it will be a fully-fledged medal event. Hence, the IOC is also taking serious note of Esports and will be a part of the mainstream of affairs sooner than later. As far as we are concerned, we have made a well-calculated move at the ripe moment.”
 
Thanks to the rapidly rising number of Esports athletes and viewership, Esports was recently officially recognised as a sport by the Sri Lankan Ministry of Sports last year in September 2019. This partnership isn’t out of thin air as well, as NOC SL have previously worked with Gamer.LK and the Sri Lanka Esports Association to promote the sport in the past, sending national Esports team to the 18th Asian Games in Jakarta, Indonesia.
 
The AESF welcomes such partnership as it helps the development of Esports both in the short and long term for the NOC involved. We encourage more partnerships of similar nature to be established by our member associations with capable industry partners that also possess proven track records. Esports cannot grow on its own, therefore, the win-win collaboration recently sealed by the NOC of Sri Lanka is something that should be of a more common occurrence in this region.