News & Media

9 August 2024, Uijeongbu, Republic of Korea – The Asian Electronic Sports Federation (AESF) is dedicated to advancing excellence in esports education as part of its vision to shape the industry's future. In line with this commitment, AESF has forged a strategic partnership with Shinhan University. Shinhan University, a leading institution in the Republic of Korea, offers an online education program through their Shinhan Online University Performance (S.O.U.P.) and has established an internet-based campus accessible regardless of time and place, in addition to its offline programs on two campuses. The university has also introduced a major in esports management, focusing on practical training to prepare students for careers in the industry. This new collaboration builds on AESF's ongoing efforts to enhance esports education, following similar partnerships with other prestigious universities such as Temple University Japan and Guangzhou Sport University.

A Memorandum of Understanding (MoU) was signed between AESF Executive Board Member Mr. Hicham Al Taher and Dr. Chung Jin-kyung, the Vice-President of External Affairs of Shinhan University.

In his opening remarks, Dr. Chung shared, “Shinhan University, with over 50 years of history, has built its reputation by hosting various international events in line with the era of globalization. We are dedicated to nurturing global leaders through a range of global events, including esports competitions. In particular, our university has established a major in esports management within the College of Micro-Degree, which focuses on practical training to systematically develop the skills and knowledge of our students, preparing them for careers in the esports industry. We look forward to our collaboration with the AESF.”

Mr. Al Taher remarked, “This MoU marks the beginning of a promising partnership between AESF and Shinhan University. It underscores our shared vision and dedication to advancing education, research, and opportunities in esports. This collaboration will benefit all relevant stakeholders, including students, educators, and key experts in the esports industry, strengthening the entire esports ecosystem.”

This partnership will see Shinhan University actively participate in AESF events, including university competitions. Both parties will collaborate on academic and industrial research in esports, leveraging AESF’s network to connect with industry associates and guide research on contemporary issues. The agreement also aims to provide Shinhan University students with practical experience through voluntary work or placements within the esports ecosystem. In addition, Shinhan University will join the ‘AESF University MoU Program Workshop,’ fostering discussions on esports development, knowledge transfer, and industry exchanges.

By leveraging the combined expertise and resources, AESF and Shinhan University aim to propel esports education across the region, providing innovative learning opportunities and fostering the development of future leaders in the field.